Ghana’s own rapper, Sarkodie has revealed that many radio stations in Ghana weren’t ready to play his songs when he commenced his music career.
He indicated that due to his rap most media houses where more interested in playing high-life and dance tunes when he started his music career.
An interview sighted by Ghanaontheglobe.com with United Kingdom’s DJ Semtex on the ‘Hip Hop Raised Me’ podcast, he indicated that the Ghanaian mainstream media was not ready to accept him music until he blew on Social Media.
Sarkodie indicated to DJ Semtex that,
“Mainstream radio wasn’t ready to play my record because it didn’t make sense we were just rapping on some beats they didn’t see it to be commercial.
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“At that time it was dominated by Highlife… It’s our authentic Ghanaian genre and if you do that [as a musician] people will love it.
“And I was a rapper so I was coming in hard doing hip hop beats but you can’t say people don’t want this so you give it to them.
“Because it was controlled people and the internet came in and we started putting in the work and even old people started listening to rap songs.”