Most at times it takes more than awards, accolades or money to be considered as greatest rapper of all-time. The likes of 2Pac and Biggie have conquered the world stage in the rap culture, Cassper Nyovest seems to be ascending the path of the greatest rapper of all-time in Africa.
Spending a decade on the African music scene, Refiloe Maele Phoolo known as Cassper Nyovest is gradually nurturing his brand to becoming the greatest African rapper of all-time.
The rapper has extended his brand from just winning awards and releasing hot singles to becoming an influential force in business which has earned him top accolades even among his peers.
His Business Life
Apart been a rapper Cassper Nyovest has curved himself into a business executive living a real hip-hop life admired by his colleague rappers on the continent.
Raised and born in Mahikeng, North West in South Africa, the rapper is the Chief Executive Officer (C.E.O) of Family Tree Records.
In July 2021, he founded a sneaker company Root of Fame, under Drip Footwear and On September 6, 2021, he launched his own liquor brand Billiato making him a topmost business minded rapper on the African continent.
Cassper is arguably the most endorsed African rapper of all-time including working with top brands in South Africa like Ciroc, MTN, AG Mobile, Shoprite, Samsung, KFC, Castle Lite, Nike and many others making him live like a true African king.
FAME AND INFLUENCE
The rapper has made alot of global impact including bringing Mzansi to a standstill after a boxing fight with Slik Talk dubbed “Fame vs Clout”. Cassper Nyovest showed his boxing prowess by beating Slik Talk which has trended globally.
In 2021 South Africa Hip Hop awards adjudged Cassper as the “Artiste of the Decade”.
On the path to becoming the first billionaire artist in Africa which is possible based on the creative business moves he is taking, Cassper Nyovest name will always top in the list of greatest African rappers of all-time.